Hoosierville Mercantile and Emporium

Shared by Tim
Great advice for prosocial

When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry?

Being an online authority essentially means you're not only a thought leader on a specific topic, but that you've also taken the time to translate that knowledge in a meaningful way online. And if you're a business owner, you've gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue.

It makes sense: People do business with the people they trust. And putting yourself out there, giving your brand a personality, and taking the time to present research, updates, and opinions that help your prospects and customers is how trust is earned. People used to do it in person; they still do, but now their reach can be extended by thousands and even millions by doing it online, too.

As it turns out, one of the easiest methods of doing all this is through content creation. It's how people and search engines find you and determine your relevance; over time, the cream rises to the top. If you're trying to build your online authority -- like most smart marketers are -- these are the ways you can use content to get the job done.

1.) Write and Optimize for Informational Keywords

A great way to gain authority status is teaching someone how to do something. And when your advice works, you'll find you start getting repeat visitors, too. If you're optimizing for long-tail, informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status.

2.) Create Niche Content

Unless you have a huge content creation staff with a wide array of subject matter expertise, focus your content creation efforts on a few topics about which you're very knowledgeable. It's better to do a deep dive into a small handful of topics than speak generically about everything under the sun. Your audience may be smaller, but they'll reap far more benefits (and thus, so will you) from your content if you take this route. Once you have built a good foundation with your content, you can extend the subjects you cover as your audience grows.

3.) Write About Timely Industry Updates

An authority stays up to date on what's happening in their industry and is someone to whom people can turn to learn the newest information. Think of yourself as a journalist; listen to primary sources, research the important changes taking place in your industry, and tell your audience what news and changes mean for them. By filtering out the junk and reporting on the news that matters for your audience, you become the trusted source to which your audience flocks when they need to learn about critical information. And don't forget, search engines favor the online content creators who report on timely information first.

4.) Use Palatable Language

The smartest content creators don't care about sounding smart. It's all about clarity. Sometimes people think authority is gained by using confusing language, but often, it just comes off as business babble or, even worse, just makes no sense. Remember that authorities are resources, and your usefulness will be short-lived if readers don't understand you.

5.) Publish Case Studies

Let your customers do some of the work for you. Publish case studies that explain how your company helped solve a specific problem. Use data, stories, and show concrete results that speak to the problems your audience faces.

6.) Host Webinars

Put a real, live voice behind your content by hosting a webinar. Not everyone consumes content in the same way, so for those who prefer audio learning, it's a great way to present your expertise (and get leads!). If you're not comfortable with live presentations, consider hosting a Twitter Chat instead. They let you have real-time conversations with your audience in a new format, but behind the safety of your computer screen.

7.) Write Long-Form Content

Give your audience the opportunity to read more advanced content like whitepapers, ebooks, how-to guides, and use cases. These all lend themselves to more in-depth analyses than something like a blog post or a social media update. And more in-depth analysis gives you a greater opportunity to establish your thought leadership position. Plus, this type of downloadable content not only helps you generate more leads, but it is also a content format that is easily shareable on social networks, helping you extend your reach.

8.) Contribute as a Guest Blogger

Being a guest contributor to other blogs presents many opportunities for solidifying your status as an online authority. You expand your reach. You align yourself with other influential industry thought leaders. You expose yourself to a new audience that may not know about you. And you have the ability to generate inbound links to your site, giving your site more online authority, too. Plus, as a content creator, you know how great it is to have a little relief once in a while from other thoughtful writers out there!

9.) Generate Inbound Links

Speaking of inbound links, they're a crucial part to establishing the online authority of your site. Like, a huge part. The more inbound links you have to your website from other authoritative sites, the more search engines consider you an authority, too. It makes sense: if other great content creators think you're writing content that's so awesome they just have to link to it, search engines are going to consider your content some of the best to deliver to the SERPs.

10.) Stay Active in Social Media

People are alerted to your content in many ways; some visit your website, some subscribe to email updates and RSS feeds, some are in your lead nurturing campaigns, and some find you in social media. It's crucial you stay active in social media, engage in discussions around important topics in your industry, and share the content you create on the social media networks your audience frequents.

11.) Be a Credible Resource

You may be a marketer by trade, but never stop thinking of yourself as a journalist. When you're researching content, filter out the junk your audience doesn't need to know or doesn't care about. And don't make back alley deals with other brands to promote products and services that aren't helpful. Just remain focused on providing the best information you can for your audience, and keeping your business on the up and up.

How do you use your content to build your online authority?

Image credit: Search Engine People Blog

Connect with HubSpot:

 

Shared by Tim
Great advice for prosocial

When someone talks about achieving online authority, what do they mean? And why are so many marketers and business owners fighting to be the online authority in their industry?

Being an online authority essentially means you're not only a thought leader on a specific topic, but that you've also taken the time to translate that knowledge in a meaningful way online. And if you're a business owner, you've gone about it in such a way that search engines see it, your prospects and customers recognize it, and as a result, it helps you generate customers and revenue.

It makes sense: People do business with the people they trust. And putting yourself out there, giving your brand a personality, and taking the time to present research, updates, and opinions that help your prospects and customers is how trust is earned. People used to do it in person; they still do, but now their reach can be extended by thousands and even millions by doing it online, too.

As it turns out, one of the easiest methods of doing all this is through content creation. It's how people and search engines find you and determine your relevance; over time, the cream rises to the top. If you're trying to build your online authority -- like most smart marketers are -- these are the ways you can use content to get the job done.

1.) Write and Optimize for Informational Keywords

A great way to gain authority status is teaching someone how to do something. And when your advice works, you'll find you start getting repeat visitors, too. If you're optimizing for long-tail, informational keyword phrases like, "How to train a unicorn," you can also gain prominent placement in search engines to help solidify your authoritative status.

2.) Create Niche Content

Unless you have a huge content creation staff with a wide array of subject matter expertise, focus your content creation efforts on a few topics about which you're very knowledgeable. It's better to do a deep dive into a small handful of topics than speak generically about everything under the sun. Your audience may be smaller, but they'll reap far more benefits (and thus, so will you) from your content if you take this route. Once you have built a good foundation with your content, you can extend the subjects you cover as your audience grows.

3.) Write About Timely Industry Updates

An authority stays up to date on what's happening in their industry and is someone to whom people can turn to learn the newest information. Think of yourself as a journalist; listen to primary sources, research the important changes taking place in your industry, and tell your audience what news and changes mean for them. By filtering out the junk and reporting on the news that matters for your audience, you become the trusted source to which your audience flocks when they need to learn about critical information. And don't forget, search engines favor the online content creators who report on timely information first.

4.) Use Palatable Language

The smartest content creators don't care about sounding smart. It's all about clarity. Sometimes people think authority is gained by using confusing language, but often, it just comes off as business babble or, even worse, just makes no sense. Remember that authorities are resources, and your usefulness will be short-lived if readers don't understand you.

5.) Publish Case Studies

Let your customers do some of the work for you. Publish case studies that explain how your company helped solve a specific problem. Use data, stories, and show concrete results that speak to the problems your audience faces.

6.) Host Webinars

Put a real, live voice behind your content by hosting a webinar. Not everyone consumes content in the same way, so for those who prefer audio learning, it's a great way to present your expertise (and get leads!). If you're not comfortable with live presentations, consider hosting a Twitter Chat instead. They let you have real-time conversations with your audience in a new format, but behind the safety of your computer screen.

7.) Write Long-Form Content

Give your audience the opportunity to read more advanced content like whitepapers, ebooks, how-to guides, and use cases. These all lend themselves to more in-depth analyses than something like a blog post or a social media update. And more in-depth analysis gives you a greater opportunity to establish your thought leadership position. Plus, this type of downloadable content not only helps you generate more leads, but it is also a content format that is easily shareable on social networks, helping you extend your reach.

8.) Contribute as a Guest Blogger

Being a guest contributor to other blogs presents many opportunities for solidifying your status as an online authority. You expand your reach. You align yourself with other influential industry thought leaders. You expose yourself to a new audience that may not know about you. And you have the ability to generate inbound links to your site, giving your site more online authority, too. Plus, as a content creator, you know how great it is to have a little relief once in a while from other thoughtful writers out there!

9.) Generate Inbound Links

Speaking of inbound links, they're a crucial part to establishing the online authority of your site. Like, a huge part. The more inbound links you have to your website from other authoritative sites, the more search engines consider you an authority, too. It makes sense: if other great content creators think you're writing content that's so awesome they just have to link to it, search engines are going to consider your content some of the best to deliver to the SERPs.

10.) Stay Active in Social Media

People are alerted to your content in many ways; some visit your website, some subscribe to email updates and RSS feeds, some are in your lead nurturing campaigns, and some find you in social media. It's crucial you stay active in social media, engage in discussions around important topics in your industry, and share the content you create on the social media networks your audience frequents.

11.) Be a Credible Resource

You may be a marketer by trade, but never stop thinking of yourself as a journalist. When you're researching content, filter out the junk your audience doesn't need to know or doesn't care about. And don't make back alley deals with other brands to promote products and services that aren't helpful. Just remain focused on providing the best information you can for your audience, and keeping your business on the up and up.

How do you use your content to build your online authority?

Image credit: Search Engine People Blog

Connect with HubSpot:

 

If you're regularly creating content to fuel your inbound marketing strategy, you're probably using a blog to publish the bulk of it. That's fantastic, since we know businesses that blog more than 20 times per month generate 5 times more traffic than businesses that blog fewer than 4 times per month (they also generate 4 times more leads than businesses that don't blog at all!).

With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Did you also know that you can leverage all that data to glean valuable insights and improve the performance of your blog content? You just have to know how to use it! Let's break it down by the individual blog metrics you should be tracking so you can start making incremental improvements to your blog and generating even more traffic and leads using data that's right under your nose.

1. What Views/Traffic Can Tell You

Yes, these metrics can give you an overall understanding of how popular your blog is and how it's gaining traction over time, but there are some less obvious insights you can gather from them, as well. The number of views for individual blog posts can give you more granular data about how your audience responds to the different topics you're blogging about.

Do you notice that posts about certain topics aren't doing as well as others? This is likely an indication that those topics aren't as important to your audience. If this is the case, you might want to publish fewer posts on those topics and more on topics that truly resonate with your target audience. Blog post views can also help you identify other patterns and cues in your blog content. Does a certain title structure work better than others? Do posts that are more pontificating generate a better reaction than how-to type posts? Use all of these insights to inform your future posts to increase the value of your blog and generate better results.

2. What Referral Sources Can Tell You

Your blog's referral sources will tell you which websites and blogs are referring traffic to your blog and give you a sense of how people are finding it. Use this information to identify deficiencies in your blog's visibility and to help diagnose why you may have low traffic to your blog. Is the bulk of your traffic coming from social media sites per your heavy social media promotion, but few visitors are coming in from organic search -- or vice versa?

Make sure you're optimizing your blog content with the keywords your target audience is searching for so it gets found in search engines, and allocate some resources to promoting your blog in social media on the sites your audience tends to populate. (Hint: it may not just be the big four.) Continue to track your referral sources as you ramp up promotion in certain channels so you can determine the ROI of leveraging one channel over another. A lot of focus on social media promo that yields few visitors might not be the best use of your time when another channel is a better driver of blog traffic, for example.

3. What Leads Can Tell You

Obviously, the number of leads generated will tell you how effectively your blog is supporting lead generation. To make sure you have your bases covered here, make sure every post you publish includes a call-to-action for a relevant offer, that the homepage of your blog itself features your best-performing CTAs in its sidebar/top bar, and that you include anchor text links to landing pages within the text of your blog posts. Knowing the number of leads attributed to your blog can also help you diagnose other deficiencies in your blog's performance, which we'll elaborate on in our 5th point below.

4. What CTA Click-Through Rate Can Tell You

CTA click-through rate will simply tell you how many of your blog visitors clicked on your blog's CTAs. Sounds simple, but if no one is clicking through to your landing pages, you'll never generate any leads! And if no one is clicking, this could mean a few things: the offer in your call-to-action isn't compelling enough, it doesn't relate to the content of the blog post closely enough, or the CTA design just isn't attractive or prominent enough to warrant a click (whether it be because of the aesthetic design, or ineffective button copy).

To improve your blog's click-through rate, make sure the offer you're presenting aligns with the content of your posts as closely as possible, uses compelling button copy that clearly demonstrates the value of the offer, creates a sense of urgency, and that the button utilizes an attention-grabbing design. Conducting some A/B tests is a great way to optimize for the best calls-to-action for your blog to improve click-through rate.

5. What Visit-to-Lead Conversion Rate Can Tell You

Your blog's visit-to-lead conversion rate will tell you how effectively you're converting visitors to your blog into leads for your business. Keep in mind that the higher the conversion rate you have, the more efficiently you'll be able to generate leads from existing traffic. So if you have low traffic but an amazing conversion rate, you might be just as effective at generating leads as you would with high traffic but a low conversion rate. Coupled with the knowledge of your blog's CTA click-through rate, you can gather some pretty awesome insights.

For example, if you have a high click-through rate but a low conversion rate, this means that while you're getting visitors to click on your CTAs, they're abandoning your landing pages before completing the form to convert into a lead. If this is the case, you likely have a conversion problem that can be due to a number of things: the messaging in your CTAs don't align with the messaging on their landing pages or you could have a number of very landing page-specific problems. Start first with testing better alignment between your CTAs and their landing pages, and if that doesn't do the trick, dive into landing page optimization testing.

6. What Lead-to-Customer Conversion Rate Can Tell You

Your blog's lead-to-customer conversion rate will tell you how effectively the leads you generated from your blog turned into customers. This insight becomes valuable when you're examining and comparing the effectiveness of your multiple marketing channels against each other. If your blog is one of your top customer-producing channels, it might make sense to allocate more time and human resources to it. If it's not, the opposite might be a better approach.

7. What Bounce Rate Can Tell You

Bounce rate will tell you how frequently visitors leave your blog without visiting other pages on your blog. While this is a great indicator of the quality of your content and the stickiness of your blog overall, don't be fooled by some implications of bounce rate. While you'd probably want visitors to stick around and read other articles on your blog, you probably wouldn't consider it a bad thing if a visitor clicked on a CTA at the end of your post and headed over to one of your landing pages to fill out a lead-capture form, right?

That being said, if people are quickly leaving your blog for a completely different website, you'll want to take some measures to increase the quality of your content. To help decrease bounce rate, consider adding a sidebar widget to your blog that features your blog's best-performing posts, and switching up the homepage of your blog to show a preview of your 5 most recent posts rather than a full view of your most recent post. This will give visitors the ability to choose to read a post that best caters to their individual needs, enticing them to stick around.

8. What Comments and Social Shares Can Tell You 

Comments and social shares are good supplementary metrics to indicate the likeability of your content and the sentiment of your audience's perception of it. In addition, comments and social shares can be a great way to identify strengths and weaknesses in your content and help you generate ideas for new content. If you're noticing few social shares of your content, make sure you have social sharing buttons installed on every blog article you publish.

9. What Subscriber Count Can Tell You

Your blog's RSS subscriber and email subscriber count can indicate how much your blog's stable community of readers is growing over time. Visitors who subscribe will likely make up your blog's solid readership, and it usually indicates your content's true fan base. These readers are most likely to share your content with their own networks, expanding your blog's reach, so you'll want to do some work to build up your subscriber count and track its growth over time. Make sure you display email and RSS subscribe buttons prominently near the top of your blog's sidebar to encourage new visitors to subscribe to your content.

10. What Inbound Links Can Tell You

Inbound links, or links from other websites and blogs pointing to your blog content, can indicate how authoritative your blog is. If someone thought your blog content was worth linking to within their own content, it's a good indicator that content is an authoritative resource on the subject. Inbound links can also show you how effectively your blog is contributing to your website's overall SEO, since inbound links are one of the most powerful factors impacting search engine optimization. They can even help you generate blog traffic from the referring website and expose you to brand new audiences. Individual inbound links will also help you identify some of your blog's top content that you might consider using as fodder in social media updates, new blog posts, or ebooks.

What other valuable insights can you gather from your blog analytics?

Image Credit: OakleyOriginals

Connect with HubSpot:

 

 

If you're regularly creating content to fuel your inbound marketing strategy, you're probably using a blog to publish the bulk of it. That's fantastic, since we know businesses that blog more than 20 times per month generate 5 times more traffic than businesses that blog fewer than 4 times per month (they also generate 4 times more leads than businesses that don't blog at all!).

With all that content, traffic, and leads you're generating, are you aware that you're sitting on a gold mine of valuable data? Did you also know that you can leverage all that data to glean valuable insights and improve the performance of your blog content? You just have to know how to use it! Let's break it down by the individual blog metrics you should be tracking so you can start making incremental improvements to your blog and generating even more traffic and leads using data that's right under your nose.

1. What Views/Traffic Can Tell You

Yes, these metrics can give you an overall understanding of how popular your blog is and how it's gaining traction over time, but there are some less obvious insights you can gather from them, as well. The number of views for individual blog posts can give you more granular data about how your audience responds to the different topics you're blogging about.

Do you notice that posts about certain topics aren't doing as well as others? This is likely an indication that those topics aren't as important to your audience. If this is the case, you might want to publish fewer posts on those topics and more on topics that truly resonate with your target audience. Blog post views can also help you identify other patterns and cues in your blog content. Does a certain title structure work better than others? Do posts that are more pontificating generate a better reaction than how-to type posts? Use all of these insights to inform your future posts to increase the value of your blog and generate better results.

2. What Referral Sources Can Tell You

Your blog's referral sources will tell you which websites and blogs are referring traffic to your blog and give you a sense of how people are finding it. Use this information to identify deficiencies in your blog's visibility and to help diagnose why you may have low traffic to your blog. Is the bulk of your traffic coming from social media sites per your heavy social media promotion, but few visitors are coming in from organic search -- or vice versa?

Make sure you're optimizing your blog content with the keywords your target audience is searching for so it gets found in search engines, and allocate some resources to promoting your blog in social media on the sites your audience tends to populate. (Hint: it may not just be the big four.) Continue to track your referral sources as you ramp up promotion in certain channels so you can determine the ROI of leveraging one channel over another. A lot of focus on social media promo that yields few visitors might not be the best use of your time when another channel is a better driver of blog traffic, for example.

3. What Leads Can Tell You

Obviously, the number of leads generated will tell you how effectively your blog is supporting lead generation. To make sure you have your bases covered here, make sure every post you publish includes a call-to-action for a relevant offer, that the homepage of your blog itself features your best-performing CTAs in its sidebar/top bar, and that you include anchor text links to landing pages within the text of your blog posts. Knowing the number of leads attributed to your blog can also help you diagnose other deficiencies in your blog's performance, which we'll elaborate on in our 5th point below.

4. What CTA Click-Through Rate Can Tell You

CTA click-through rate will simply tell you how many of your blog visitors clicked on your blog's CTAs. Sounds simple, but if no one is clicking through to your landing pages, you'll never generate any leads! And if no one is clicking, this could mean a few things: the offer in your call-to-action isn't compelling enough, it doesn't relate to the content of the blog post closely enough, or the CTA design just isn't attractive or prominent enough to warrant a click (whether it be because of the aesthetic design, or ineffective button copy).

To improve your blog's click-through rate, make sure the offer you're presenting aligns with the content of your posts as closely as possible, uses compelling button copy that clearly demonstrates the value of the offer, creates a sense of urgency, and that the button utilizes an attention-grabbing design. Conducting some A/B tests is a great way to optimize for the best calls-to-action for your blog to improve click-through rate.

5. What Visit-to-Lead Conversion Rate Can Tell You

Your blog's visit-to-lead conversion rate will tell you how effectively you're converting visitors to your blog into leads for your business. Keep in mind that the higher the conversion rate you have, the more efficiently you'll be able to generate leads from existing traffic. So if you have low traffic but an amazing conversion rate, you might be just as effective at generating leads as you would with high traffic but a low conversion rate. Coupled with the knowledge of your blog's CTA click-through rate, you can gather some pretty awesome insights.

For example, if you have a high click-through rate but a low conversion rate, this means that while you're getting visitors to click on your CTAs, they're abandoning your landing pages before completing the form to convert into a lead. If this is the case, you likely have a conversion problem that can be due to a number of things: the messaging in your CTAs don't align with the messaging on their landing pages or you could have a number of very landing page-specific problems. Start first with testing better alignment between your CTAs and their landing pages, and if that doesn't do the trick, dive into landing page optimization testing.

6. What Lead-to-Customer Conversion Rate Can Tell You

Your blog's lead-to-customer conversion rate will tell you how effectively the leads you generated from your blog turned into customers. This insight becomes valuable when you're examining and comparing the effectiveness of your multiple marketing channels against each other. If your blog is one of your top customer-producing channels, it might make sense to allocate more time and human resources to it. If it's not, the opposite might be a better approach.

7. What Bounce Rate Can Tell You

Bounce rate will tell you how frequently visitors leave your blog without visiting other pages on your blog. While this is a great indicator of the quality of your content and the stickiness of your blog overall, don't be fooled by some implications of bounce rate. While you'd probably want visitors to stick around and read other articles on your blog, you probably wouldn't consider it a bad thing if a visitor clicked on a CTA at the end of your post and headed over to one of your landing pages to fill out a lead-capture form, right?

That being said, if people are quickly leaving your blog for a completely different website, you'll want to take some measures to increase the quality of your content. To help decrease bounce rate, consider adding a sidebar widget to your blog that features your blog's best-performing posts, and switching up the homepage of your blog to show a preview of your 5 most recent posts rather than a full view of your most recent post. This will give visitors the ability to choose to read a post that best caters to their individual needs, enticing them to stick around.

8. What Comments and Social Shares Can Tell You 

Comments and social shares are good supplementary metrics to indicate the likeability of your content and the sentiment of your audience's perception of it. In addition, comments and social shares can be a great way to identify strengths and weaknesses in your content and help you generate ideas for new content. If you're noticing few social shares of your content, make sure you have social sharing buttons installed on every blog article you publish.

9. What Subscriber Count Can Tell You

Your blog's RSS subscriber and email subscriber count can indicate how much your blog's stable community of readers is growing over time. Visitors who subscribe will likely make up your blog's solid readership, and it usually indicates your content's true fan base. These readers are most likely to share your content with their own networks, expanding your blog's reach, so you'll want to do some work to build up your subscriber count and track its growth over time. Make sure you display email and RSS subscribe buttons prominently near the top of your blog's sidebar to encourage new visitors to subscribe to your content.

10. What Inbound Links Can Tell You

Inbound links, or links from other websites and blogs pointing to your blog content, can indicate how authoritative your blog is. If someone thought your blog content was worth linking to within their own content, it's a good indicator that content is an authoritative resource on the subject. Inbound links can also show you how effectively your blog is contributing to your website's overall SEO, since inbound links are one of the most powerful factors impacting search engine optimization. They can even help you generate blog traffic from the referring website and expose you to brand new audiences. Individual inbound links will also help you identify some of your blog's top content that you might consider using as fodder in social media updates, new blog posts, or ebooks.

What other valuable insights can you gather from your blog analytics?

Image Credit: OakleyOriginals

Connect with HubSpot:

 

 

The Nutcracker - Davidson County

11-25-2011 - 11-27-2011

Dance Theatre of Tennessee

http://www.dancetheatretn.org

Admission: $10/child; $15/adult

(615) 391-5500

dance@dancetheatretn.org

http://www.ticketnashville.com

Start Time(s): Friday 7:00pm Saturday 2:00pm and 7:00pm Sunday 2:00pm

As the holidays draw closer, DTT will delight audiences throughout Middle Tennessee with its charming full version tour of “The Nutcracker”. Children and adults alike will enjoy this timeless classic as Dance Theatre of Tennessee brings this beautiful production to a city near you. Davidson/Sumner county will experience their very first professional production of "The Nutcracker" as DTT brings this to Hendersonville this season.

The Nutcracker - Davidson County

11-25-2011 - 11-27-2011

Dance Theatre of Tennessee

http://www.dancetheatretn.org

Admission: $10/child; $15/adult

(615) 391-5500

dance@dancetheatretn.org

http://www.ticketnashville.com

Start Time(s): Friday 7:00pm Saturday 2:00pm and 7:00pm Sunday 2:00pm

As the holidays draw closer, DTT will delight audiences throughout Middle Tennessee with its charming full version tour of “The Nutcracker”. Children and adults alike will enjoy this timeless classic as Dance Theatre of Tennessee brings this beautiful production to a city near you. Davidson/Sumner county will experience their very first professional production of "The Nutcracker" as DTT brings this to Hendersonville this season.

NowPlayingNashville

• SPORTS & RECREATION | NowPlayingNashville.com
• CLASSES & WORKSHOPS | NowPlayingNashville.com
• FREE EVENTS | NowPlayingNashville.com
• VISUAL ARTS & MUSEUMS | NowPlayingNashville.com
• THEATRE | NowPlayingNashville.com
• MUSIC | NowPlayingNashville.com
• TN HISTORY & HERITAGE | NowPlayingNashville.com
• COMMUNITY CALENDAR | NowPlayingNashville.com
• FUNDRAISERS | NowPlayingNashville.com
• HOLIDAY & SEASONAL | NowPlayingNashville.com
• FOOD & WINE | NowPlayingNashville.com
• COMEDY | NowPlayingNashville.com
• DANCE | NowPlayingNashville.com
• FILM & VIDEO | NowPlayingNashville.com
• BOOKS & POETRY | NowPlayingNashville.com
• KIDS & FAMILIES | NowPlayingNashville.com
• FESTIVALS | NowPlayingNashville.com

Preview this bundle

NowPlayingNashville

• SPORTS & RECREATION | NowPlayingNashville.com
• CLASSES & WORKSHOPS | NowPlayingNashville.com
• FREE EVENTS | NowPlayingNashville.com
• VISUAL ARTS & MUSEUMS | NowPlayingNashville.com
• THEATRE | NowPlayingNashville.com
• MUSIC | NowPlayingNashville.com
• TN HISTORY & HERITAGE | NowPlayingNashville.com
• COMMUNITY CALENDAR | NowPlayingNashville.com
• FUNDRAISERS | NowPlayingNashville.com
• HOLIDAY & SEASONAL | NowPlayingNashville.com
• FOOD & WINE | NowPlayingNashville.com
• COMEDY | NowPlayingNashville.com
• DANCE | NowPlayingNashville.com
• FILM & VIDEO | NowPlayingNashville.com
• BOOKS & POETRY | NowPlayingNashville.com
• KIDS & FAMILIES | NowPlayingNashville.com
• FESTIVALS | NowPlayingNashville.com

Preview this bundle

Delta Spirit, The Rosebuds, Surfer Blood, Turbo Fruits, & The Wild Feathers

08-20-2011 - 08-20-2011

The Mercy Lounge and Cannery Ballroom

http://www.mercylounge.com/calendar/

The Mercy Lounge and Cannery Ballroom - One Cannery Row Nashville TN 37203

Admission: RSVP at ticket link below for Free Admission

(615) 251-3020

http://uptheantics.com/nashville

Start Time(s): Saturday 6:00pm

This party will be held in the Mercy/Cannery parking lot and will feature performances from Delta Spirit, The Rosebuds, Surfer Blood, Turbo Fruits, & The Wild Feathers. ABOUT DELTA SPIRIT "If you want to know the value of music forged in the playing of it, you need to see a gig by a great American road band, the kind of outfits who play 300 or more nights a year, criss-crossing the clubs, bars and small theatres of this immense nation, where live music is still an integral part of the culture. Delta Spirit are a five piece from Long Beach, CA who self-released a home made album, Ode To Sunshine, in 2007 and have barely stopped to catch a breath since. One more album (last year's 'History From Below' on Rounder) and over a thousand gigs later, they are still going strong. That kind of relentless touring either destroys musicians or turns them into a near telepathically intuitive band of blood brothers. They play with each other, off each other, round each other. Songs rise and dip, surge and retreat, whisper and roar, shifting gears at the raising of the singer's eyebrow, or a demented smile from keyboard player Kelly Winrich. Although they favour music of a certain vintage, there's more to Delta Spirit than mere nostalgia. They play these songs so frequently, they have taken on a kind of life of their own. At times they are reminiscent of early Allman Brothers, but they can suddenly turn into Sonic Youth, channel the spirit of krautrock or spiral up to the ethereal splendour of Radiohead, if you can imagine Radiohead smiling and having a good time. What is truly extraordinary is that Delta Spirit are clearly still enjoying it so much, trying to catch one another out, laughing at musical accidents and surprises. That kind of spirit is infectious." - Neil McCormick [edited from a Guardian UK article]  

Fall Folk Festival and Buchanan Marketplace

09-17-2011 - 09-17-2011

6

Buchanan Log House

http://www.buchananloghouse.com

Buchanan Log House - 2910 Elm Hill Pike Nashville TN 37214

Admission: Free Admission  

(615) 871-4524

Start Time(s): Saturday 10:00am  

Learn how early 19th century farms were able to be self-sustaining units and families living "green" before it became popular to do so. Watch candle making, soap making, spinning, weaving, stitching, quilting, embroidering, chair caning, blacksmithing, basket making, wood carving and country dancing. Many activities will be interactive and children always enjoy the train rides. Many guests will be in period costumes along with many vendors in the market place. The Buchanan Log House is a chapter of the Association for the Preservation of Tennessee Antiquities (APTA).