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Author Archives: Shannon
What Open Graph means for marketers
With Open Graph actions, users can now interact with and share things on the web in more nuanced ways than liking or posting. The new dynamics between apps, Timeline, Ticker and News Feed means more options for brand exposure on Facebook, but not nece… Continue reading
Italian Cruise Ship Disaster Shows Reach of Social Media
As loved ones wait word on whether or not there will be more survivors found in the Costa Concordia shipwreck, the importance of social media in such tragedies becomes more and more clear Continue reading
Posted in Costa Concordia, Francesco Schettino, italy, shipwreck, social media
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Google Adds Emergency Alerts to Google Maps
Google has rolled out Public Alerts, a system for notifying the public about emergencies that will be integrated into Google Maps.
The company announced Wednesday that it is integrating feeds from the US National Oceanic and Atmospheric Administrati… Continue reading
Can Big Brands Go Local?
I’ve argued recently that we are entering the Age of Relevancy in Marketing. The more relevant your message is, delivered to the more relevant audience at the more relevant time and in the more relevant place, the better your marketing will be. One c… Continue reading
8 Creative Social Media Tactics to Conquer Local Competitors
Local businesses can learn a lot from the social media marketing strategies of large, national, or international businesses. But one of the reasons consumers love social media is for the personal experience it provides. Large companies have found ways… Continue reading
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What does it take to be prepared for a social media crisis?
SmartPulse — our weekly nonscientific reader poll in SmartBrief on Social Media — tracks feedback from leading marketers about social media practices and issues.
This week, we asked: If a social media public relations crisis were to hit your brand … Continue reading
Posted in crisis communication, mcdonald's, Polls, social media, social media planning
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The Social Analyst Manifesto
The rise of the social consumer, wonderfully illustrated as a social media decision process by Brian Solis, makes the idea of a social media analyst all the more important. The space is grown far beyond social media managers posting stuff on Facebook a… Continue reading
Posted in analytics, Metrics, Social Business, social media
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Google Offers Expands to Five New Cities
Google’s daily deals service, Google Offers, is coming to five new locales: Charlotte, Kansas City, Milwaukee, San Antonio and Tampa.
These five cities bring the total number of locales where Google Offers is available to 38.
Furthermore, this nu… Continue reading
Facebook Timeline-ageddon: Why Now?
Facebook’s steady march to global Timeline coverage just turned into a dash — and it’s really the users who are running.
By making Facebook Timelines the new de facto standard for all Facebook profiles, in effect, the company just held up a … Continue reading